Ballantine’s finest

Pernod Ricard unveiled a new-look bottle for Ballantine’s Finest

Ballantine's Finest

Pernod Ricard has unveiled a bold new-look bottle for its Ballantine’s ‘Finest’ expression, aimed at the modern generation of whisky drinkers. With design elements that include a chevron-shaped label that echoes the iconic wings of the historic finest label, the bottle is dynamic and eye-catching on shelf.

Premium quality cues have been enhanced through a more prominent positioning of the brand’s crest and a simplification of the Ballantine’s seal, which amplifies the Ballantine’s ‘B’. The word ‘Finest’ also features in a more premium gold colouring.

The new-packaged Ballantine’s Finest is available across the country at selected retailers at recommended price of R140 a bottle.

Pernod Ricard has unveiled a bold new-look bottle for its Ballantine’s ‘Finest’ expression, aimed at the modern generation of whisky drinkers.