Bell's

Whisky awards the good guys

Winner of Bell's Whisky Community Award Nirmal.

Following a two-month-long search for South Africa’s Good Guy, Bell’s Whisky has announced Nirmal and Shunil as the overall grand winners of the “Bell’s Share a Million with a Good Guy” promotion.

The nationwide radio and in-store promotion, which launched on 20 August 2013, invited consumers to nominate an individual who embodies the Bell’s pillars: Respect, Honesty, Selflessness, Perseverance, Generosity, Compassion and Responsibility. The competition mechanics required consumers to purchase a Bell’s and enter their unique number via USSD to stand a chance at winning the R1 million prize to share between themselves and a deserving man.

Nirmal, who was nominated for always going the extra mile for his community, comments: “I was taken aback when I heard that my brother-in-law held me in such high regard, so you can only imagine the excitement when I received the news that our story had won!” Shunil, who nominated him, adds that, “Nominating my brother-in-law as a possible Good Guy was a no-brainer for me. I have always admired his humility, generosity and selflessness, so when I heard of what constituted as a Bell’s Man of Character, he was the obvious choice for me.”

Following a two-month-long search for South Africa’s Good Guy, Bell’s Whisky has announced Nirmal and Shunil as the overall grand winners of the “Bell’s Share a Million with a Good Guy” promotion.

Nirmal works for a major bank in asset finance and he is well known for going the extra mile, particularly to assist farmers. According to Shunil no matter the time or day, Nirmal is always willing to put the needs of others above his own.

Nirmal’s day-to-day job involves assisting upcoming farmers or business people who are interested in farming with funding. He helps these start-up companies and individuals, not only financially, but also by educating them on how to run a business in farming. To date, he has had many success stories from the starts-up that he has assisted.

Nirmal will split the R1 million prize money with Shunil. 

Bell’s brand manager, Thandeka Ngqumeya, says: “We are pleased with how well the campaign was received by the public. Also, having followed the stories closely, it was encouraging to see that there are so many South Africans who are contributing to the upliftment of our nation, one individual at a time.

 “Part of our ongoing commitment is to continue saluting such men, as well as women, and we hope that Nirmal’s story will be an example for the rest of the nation to follow.”