Design

Johnnie Walker Red Label’s New Look

Johnnie Walker Red Label.

Johnnie Walker Red Label sits at the very heart of the House of Walker range and is renowned for its big, bold, vibrant taste, even when mixed. Alexander Walker designed the iconic square bottle in 1860 to allow for safer shipping and, until now, the legendary Red Label bottle with its label angled at precisely 24˚ hasn’t changed much.  The latest bottle marks a new era for the brand and is the first redesign in a decade.

The redesign includes chamfered corners to give the bottle a slicker, sharper and more masculine finish and to bring Red Label in line with other Johnnie Walker variants. Increased bottle height, double collar neck profile and a higher quality Striding Man logo contribute towards a sleeker, more elegant design without compromising on the unrivalled taste and exceptional quality that has made it the world’s number 1 selling blended Scotch whisky.  

The new look Johnnie Walker Red Label is available in both 750ml and one litre bottles for the recommended retail price of R164.95 and R209.95 respectively at major retail outlets nation-wide.

Johnnie Walker Red Label sits at the very heart of the House of Walker range and is renowned for its big, bold, vibrant taste, even when mixed.