Club 10 Tavern Reviews

Meet the Club 10 Tavern Owners

Phola Tavern

Owner: Moses Maseko

Location: Lot 2285, Welbedatch West, Chatsworth, Durban, KZN

The Club 10 monthly cash and carry discounts helps me to maintain competitive prices.

How did you get into the tavern trade and what challenges do you face in this industry?

I started selling liquor informally from my small spaza shop as an additional source of income while I was waiting for my liquor licence. At the time, I was working full-time as a fuel tank truck driver. I resigned from my job as a truck driver to focus on my own business instead. The challenges that I face in this industry is the government regulations on the liquor licence renewal process, where one needs to apply for a renewal permit for each year before you actually renew your liquor licence. Also, a police clearance certificate and SARS clearance is needed, which wasn’t a requirement in previous years. Another challenge is the outlet-to-outlet competition in the neighbourhood which is continuously forcing us to change the game to remain relevant to our customers’ needs.

How has Club 10 assisted you in the running of your tavern?

The Club 10 monthly cash and carry discounts helps me to maintain competitive prices. Also, being part of the franchise serves as additional strength to always keep up with the ever-changing business demands and competition against other outlets who don’t benefit as much because they are not part of the Club 10 family. 

What are your top-selling brands?

Heineken, 4th Street, Smirnnoff, Castle and Hansa are my main sellers.

Do you have future plans for your tavern?


I would like to add a Shisanyama with different meats relevant to the type of customers I’m serving. This addition will be up and running before the winter season starts.

Ebukhosini House

Owner: Francois Jansen

Location: 58 Jim Fouche Street, Bethulie, Free State

How did you get into the tavern trade and what challenges do you face in this industry?

The tavern went up for sale and I grabbed the opportunity and purchased it. I don’t really have any challenges but I am grateful to operate in this trade.

What role has Club 10 played in the success of your business?

The Club 10 liquor promotions are really great and I am able to offer my patrons value for money with these offers. I also run a monthly pool league with the main event in December where the monthly winners compete to be the Club 10 champion and receive a trophy. Club 10 sponsors these events with prizes and we also host regular beauty competitions, which is a hit with the local township community.

Do you have future plans for your tavern?

Yes, we are going to be selling food very soon. I have built a braai section behind the tavern where the wives of my employees can operate a shisanyama and sell to the customers and also make some money for themselves.

As a tavern owner, how do you give back to your community?

I give back to the schoolchildren in the community by sponsoring the best student at the local schools with a trophy. We also give them a prize for being a top achiever. The competitions that we host throughout the year at the tavern is also our way of giving back to the community because the community has so much fun at these events and we also spoil them with giveaways and prizes.

Thapedi’s Liquor Restaurant

Owner: Makgobo Shiloane

Location: No. 1055, Ga-ranoto Village, Mmotong Wa Peresiki, Perskebult, Moletjie, Seshego, Limpopo

How did you get into the tavern trade and what challenges do you face in this industry?

I operated a small spaza shop where I started selling loose beers. I started getting more customers buying the beer and then I applied for my liquor licence. I now operate a spaza shop as well as a tavern. My main challenge before was that I struggled with transport to buy my stock. I had to hire someone to deliver my stock for me but thankfully, I was able to buy my own bakkie so that challenge has disappeared.

What role has Club 10 played in the success of your business?

They have helped my business tremendously! I will never leave Club 10! The promotions are great and my prices are always right for my customers. They are also very quick and efficient with every query that I have. Everything is sorted out quickly and it is such a pleasure working with the Club 10 team.

What are your top-selling brands?

The Hansa, Castle Lite and Black Label cans sell very well in my tavern.

Do you have future plans for your tavern?

Yes, I want to apply to open a bottle store as well so that I can distribute. For my tavern, I am looking at renovating my space to be much bigger so that my customers can feel free and relax when they are inside and outside.

Zamoxolo’s Tavern

Owner: Nosandiso Gsoya

Location: ERF 2954, Zone 7, Thembalethu, George, Western Cape

How did you get into the tavern trade and what challenges do you face in this industry?

I started trading in 1999 by selling a few cases from my house. I didn’t have parents and didn’t have any money for a tertiary education after school so I had to do something because I was suffering. I started very small but I started and it grew into what I have today. My challenge is the number of taverns that are operating in the same area. There is a lot of competition.

What part of this business do you enjoy the most?

The best part of this business is that I am the owner! It has made me confident and I am so proud of what I started so many years ago. I also love the relationship that I have with my customers and I appreciate them for choosing my tavern when there are so many to choose from.

What role has Club 10 played in the success of your business?

Club 10 has assisted my business by providing me with discounts which makes it easier and more affordable for me to offer great promotions to my customers.  They have also branded my tavern and I appreciate them for appreciating me and showing me that they want my business to succeed. Seeing the reps on a weekly basis also helps me as they guide me on how to operate better.

As a tavern owner, how do you give back to your community?

I have a tradition at the end of every year where I slaughter a cow at the tavern and my customers and community members eat and we celebrate together. This is my way of saying thank you for the support for the past few years.