Guinness is an iconic global brand of astronomical proportions, with 10 million glasses being drunk every day in 150 countries! Interestingly, the African continent consumes more than one third of all Guinness produced worldwide, which is why it was only natural to extend the new Guinness Original brand to South Africa — the ninth largest beer market in the world.“Research told us that consumers wanted to make a change, to progress and improve their lives and would welcome a modern, inspirational brand that would represent this outlook on life. So we decided to launch Guinness Original – a beer that made one change,” explains Guinness Marketing Manager, Melanie Woest.
“Whilst most beers boil the barley, Guinness master brewers roast the barley, one change that makes the world of difference in every sip of Guinness Original.
The roasting process provides the single most distinguishing feature in the flavour giving its unique, crisp, bold taste and distinctive colour and aroma.”
Guinness is an iconic global brand of astronomical proportions, with 10 million glasses being drunk every day in 150 countries!
Guinness Original is a delicious blend of nuts,biscuit and caramel toffee flavours,whilst its bitterness is much closer to that of a lager rather than the traditional stouts such as Guinness Draughtand Castle MilkStout. It’s because of this that Woest likes to refer to it as ‘a beer with moref lavour.’