Olmeca Altos’ repackaged bottle was praised for its “clean and sharp” embossed glass that “displays a clear shelf standout quality” by The Spirits Design Masters’ expert judging panel where it was awarded with a gold medal.
The new-look bottle, created by leading design agency Coley Porter Bell, also scooped ‘Best Design & Packaging’ in The Drinks Business Awards 2013 and a gold medal in the Design & Packaging category at the International Spirits Challenge.
Created in 2009, by UK bartenders Dré Masso and the late Henry Besant to be a high quality Tequila for bartenders that offers excellent value for money, the Tequila itself has also been recognised by international experts, with its Blanco and Reposado expressions winning gold at both the Tequila Masters and the Beverage Testing Institute.
Olmeca Altos’ repackaged bottle was praised for its “clean and sharp” embossed glass that “displays a clear shelf standout quality”.
Matthias Lataille, brand ambassador for Olmeca Altos, said: “Bartenders that I speak to always point out that the new bottle attracts attention at the bar, as its sleek design really makes it stand out while maintaining its understated, handcrafted appeal. The more ‘bartender-friendly’ design elements, such as its longer neck and increased tactility, which help with pouring and handling, have also proved to be a hit.”
Lisa McCann, Marketing Director for Olmeca, commented: “We are thrilled that Olmeca Altos has been consistently recognised throughout the year by these revered, international spirits competitions. Olmeca Altos was created by bartenders for bartenders, so it’s great to see that community really embracing the brand and gaining an increased appreciation of its handcrafted quality and smooth flavour profile. Our success is testament to the skill of our Maestro Tequilero, Jesús Hernández, and his team at the Olmeca Distillery, in the highlands of Jalisco.”