New on the shelf

Introducing the latest retail products your customers will love

Covering all bases

Royco®, one of South Africa’s most trusted food brands, has extended its offering with the launch of a new, innovative range of Pasta Base recipes.

Offering consumers great value and convenience, New Royco® Pasta Bases are the ultimate meal helpers for busy consumers who love cooking delicious meals for their families. These new, quick and easy concentrated Pasta Bases come in value for money, family size 200g pouches (sufficient for a meal for six vs the current category standard of four) in six delicious family favourite recipes. Two of these, Macaroni & Cheese and Lasagne Cheese, are unique to this category and complete the range together with the ever-popular Savoury Mince, Bolognaise, Bacon Carbonara, and Tomato & Basil. Macaroni & Cheese and Lasagne Cheese are two of the most popular South African pasta meals but are seldom made at home due to their perceived complexity. With Royco Pasta Bases, consumers will now have the confidence to prepare them more regularly.

Available in convenient, value for money 200g stand up pouches for a family meal for six, New Royco® Pasta Bases will save consumers valuable time in the kitchen by taking care of the tricky, time-consuming part of cooking but still allowing them to be involved in making the end meal. A “Simply Add” recipe tag on each pouch makes these generous pasta dishes easy to prepare with basic staples from the refrigerator or pantry.

Royco® Pasta Bases are priced to allow a recommnended selling price of R19.99 per 200g pouch, guaranteed to make them a sure winner with consumers.

These are some of the delicious new products that we recommend. Now out on the shelf!

For further information on the new range visit

Simba introduces new Kettle Popped Popcorn

Leading South African snack company, Simba, continues to keep innovation at the core of its business with the introduction of Kettle Popped Popcorn, adding even tastier snacking options to the current product range.

New Simba Kettle Popped Popcorn offers fans extra crunch for enjoyment and is available in two delicious flavours, that South Africans are sure to love: White Cheddar Flavoured Popcorn and Sweet & Spicy Chutney Flavoured Popcorn. Backed by its indisputable heritage in the industry, fans can expect the same high-quality experience from the new ready-to-eat popcorn snack that the Simba family has unfailingly delivered to consumers over the past 60 years.

Using a traditional kettle-popped process, Simba Kettle Popped Popcorn offers an ideal snacking option for consumers seeking a satisfying, yet flavour-filled snack alternative. Simba Kettle Popped Popcorn can be enjoyed and shared with friends and family while settling into a Sunday family movie night, weekend braai or picnic at the park, or simply savoured as a midday snack.

Simba Kettle Popped Popcorn is available in 90g bags, at a recommended selling price of R9.99 from all major retailers nationwide.

Follow Simba Chips on Facebook and @SimbaChipsSA on Twitter,


Man up with DANUP

Introducing a new filling and delicious multigrain with yoghurt blend for the modern South African man.

For Danone, DANUP not only represents a significant step forward in product innovation but it is also a new product category for the modern South African man.

A first of its kind, DANUP has introduced a new category of multigrain by combining four different kinds of grain (maize, barley, sorghum and oats) with the goodness of yoghurt. Danone, which globally has over 100 years’ experience in making yoghurt, has collaborated and worked with South African men to develop this product.

DANUP is a unique hybrid product with benefits such as being low GI, low in fat and cholesterol. The product also offers exciting opportunities for expansion for Danone to partner with men to meet their nutritional needs while on the move.

DANUP currently is available in the Banana and Cream flavor and can be found at all leading retailers at recommended retail prices of R9.99 for the 450g and R19.99 for the 950g.

For more information visit:

 A quick and nutritious healthy alternative 

DENNY®, SA’s number one producer and supplier of fresh mushrooms has just launched the country’s first mushroom burger.

Made with a high content of farm fresh mushrooms, onions and a hint of aromatic garlic, the wholesome DENNY® Mushroom Burgers are available in two variants: Original and Crumbed. Both are seasoned with herbs and spices and the Crumbed version is coated in a crispy layer of fresh breadcrumbs.

These delectable non-meat burgers are perfect for both vegans and meat eaters looking for a quick and delicious healthy alternative. Not only do they contain no GMO ingredients, no added MSG or no Soya, but they are also a source of fibre and are preservative free. The Original burger is also a great option for those on a low fat eating plan as it contains 1g fat per 100g.

Mushrooms, which comprise of 92% water, are jam-packed with wholesome goodness. These delicious sprouts are low in energy, virtually free from fat, but at the same time contain considerable amounts of protein, dietary fiber, vitamins, and minerals. Research also suggests that mushrooms have a positive impact on cognition, weight management, oral health and cancer risk. In fact, research has proven that women who consume at least 10 g of fresh mushrooms every day are 64% less likely to develop breast cancer.

DENNY® Mushroom Burgers are packaged in four portions per 320g box and are available in the frozen foods section of all major retailers from 01 October, with a recommended retail price of R39.99

To learn more, visit

Follow @DennyMushrooms on Instagram, Twitter and Facebook and use the hashtag #DennyMushroomBurgers to join the conversation.