New on the shelf

Stock up on the latest retail products to hit the shelves

Power Up with four new flavours of Reboost

Established in August 2018 following the merger of Little Green Beverages and SoftBev, The Beverage Company proudly produces many of South Africa’s most loved local hero and global champion soft drinks.

Reboost Energy is an innovative blend of pure energy and power, packed with B vitamins and enhanced with a powerful mix of guarana, taurine and caffeine, which makes for a shattering taste experience! The brand has undergone an exciting transition and will be relaunched under the new brand message – Power Up. Four new flavour variants join the original Reboost Energy: Blueberry, Citrus Blast, Sugar-free Tropical Crush and Caffeine Free Fantasy Fusion.

“Reboost is a well-loved and trusted energy drink brand, with a proudly South African heritage. The Reboost brand is one of high quality and integrity, a brand which up until now has grown from strength to strength with only one great-tasting variant. We have taken our time to launch new flavours into the market, ensuring they are not just any flavours but flavours which will bring a Powered Up taste sensation and Boost to our consumers. It’s with immense pride and excitement that we are now introducing the four new Reboost flavours to the market and are confident our consumers will be as delighted at the end result as we are. Drink up and enjoy, South Africa!” said national brand manager Justine Lee.

The four new flavours were launched in September 2019, with an exciting on-pack promotion where Reboost is giving away an AUDI A3 Sedan and R100k in airtime and data.

The brand has undergone an exciting transition and will be relaunched under the new brand message – Power Up.

The new Reboost range from The Beverage Company will be available in retailers and wholesalers nationwide. For more information visit:

Power Your Cool This Summer With Halls Fruity Flavours

Keep cool this summer with Mzansi’s coolest candy brand. Halls is stepping up to make your days a breeze with its range of fruity flavours to keep you extra cool and refreshed all through the season.

Halls is the perfect candy to keep you refreshed this summer with its cooling sensation and fruit flavours. Halls is available nationwide in Cherry, Strawberry and Fruit Explosion.

Halls has decided to switch things up this summer with the release of the limited-edition Summer Cool stick packs filled with diverse bursts of flavour to take your cool to the next level. Only a few consumers will be lucky enough to get their hands on the limited edition. Look out for giveaways on social media. 

“We want consumers to power their cool this summer and to enjoy Halls when, where and how they want to,” says Zainab Mohamed, category brand manager for Candy at Mondelez. “And with our assorted range of fruity flavours we know this is the perfect summer candy that anyone can enjoy.”

Bring your summer to life and follow Halls @HallsSA on Facebook and Twitter or HallsSA on Instagram.

New offerings from Dr Chocolate

  • Dr Chocolate Original 60g

Inject more happiness into your life with 60g of super delicious hazelnut chocolate spread. Packaged in an eye-catching syringe, Doctor Chocolate makes anyone young at heart more joyful. Anytime. Anywhere. A unique, fun and fast-moving impulse product for kids and grown-ups alike.

  • Dr Chocolate Chess 210g

Play chess like never before with this fun and unique chocolate game. Eat your opponent’s chess pieces whenever you capture one. Each chess piece is a chocolate delight and every bite a winner. A truly unique yet affordable gift for young and old for chess pros and beginners alike. For more information visit:

Fresh on the shelf from Checkers

  • Add texture and flavour with croutons

Explore the new range of ready-to-eat croutons, lightly baked and perfectly seasoned. Available in four flavours: biltong, pretzel, cheese & onion and garlic & seed wholewheat. For a glorious taste experience, serve with salads and soup or enjoy as a snack.

  • Serve up a spread

Create yummy sandwiches with these new thick and deliciously smooth nut spreads. Made from nature’s most nutritious ingredients and available in almond, cashew and pistachio. Sandwiches will never be the same again. For more information visit:

All of the scrub none of the scratch!

It’s easy to feel like you’re fighting a losing battle when it comes to cleaning your house. This only increases during the busy festive season with additional cooking, baking and entertaining! Luckily Chux has a solution to make the big chores smaller. The Chux Non-Scratch Scourer Scrub is an effective cleaning aid. This nifty little scrubber has a long list of uses, there is no need to be gentle - just get in there and scrub! So, scrub with abandon with the peace of mind that no scratches will be left on your precious pots, pans, sanitaryware or anything else! For more information visit:

Two new Twizza flavours are bursting with South African pride

Twizza, a truly authentic South African soft-drinks brand, has launched two delicious, local limited-edition flavours: Baobab and Ginger Cola.

The Proudly South African brand is leading local innovation in the carbonated soft drinks category with the introduction of the two new variants. Baobab is African through-and-through as its fruit has a strong African heritage and the tree itself is instantly associated with recognisable African landscapes. Thanks to its strong African roots, the flavour was a natural addition to the Twizza range, as was Ginger Cola which combines the popularity of ginger with cola, an all-time favourite. Both variants are available in 500ml and two-litre bottles and are available at leading retailers nationwide. For more information visit:

Introducing Coca-Cola Energy

Coca-Cola in South Africa has announced that it is expanding its portfolio with the launch of an all-new energy drink, called Coca-Cola® Energy. 

South Africa is at the helm of the innovation, being the first country on the continent to introduce this exciting new offering to market.

With a great Coca-Cola® taste and feeling that people already know and love, Coca-Cola® Energy features caffeine, guarana extracts, B vitamins and no taurine. Coca-Cola® Energy will be available in 300ml packs in all major retailers at a recommended selling price of R14.99

“Coca-Cola Energy includes ingredients from naturally-derived sources and a delicious and refreshing taste of Coca-Cola,” says Stephan Czypionka, Marketing Director for Coca-Cola Southern & East Africa. “We kept these two qualities at the heart of how we developed the recipe and are proud to offer it under the Coca-Cola® brand, inviting people to try a new and different energy drink that is designed to complement upbeat and busy lives.” 

Primarily designed as a drink for young adults (18-35), it will be promoted in line with The Coca-Cola Company’s responsible marketing guidelines with regards to energy drinks. This includes no marketing to those 18 years or under, no sampling in proximity to primary and secondary schools and never promoting mixing with alcohol. 

Coca-Cola® Energy was developed by listening to adult consumers who told us they wanted an energy drink that tastes more like Coca-Cola® than like traditional energy drinks. As the company evolves towards becoming a total beverage business, The Coca-Cola Company will increasingly evolve its product portfolio worldwide, to bring consumers greater choice of the drinks they want, including those with added benefits, like Coca-Cola® Energy. For more information visit: