Pietersburg Tavern

Tsakane, Benoni
Owner: Mariam Mogafe

How long have you been running your business?

I started the business in 1997 with my husband. To start the business, we had to get a little financial assistance from the family. That debt has long been settled. I used to be very poor, but my life changed drastically when I got my business. I took all my children to good schools with the money I made from this business. My son is now a manager at Limpopo Treasury. I got a permit in 2003, and in 2006 SAB called me in, and gave me advice on how to run the business. I took the advice, and today I am still grateful to SAB for their support.

How do you handle difficult clients?

The police in our community are very supportive and helpful, so when I feel intimated by drunk patrons, I just call the police.

How do you give back to the community?

We often give money to help with the burials of the less fortunate in the community.

What are your top-selling brands?

My patrons are generally between the ages of 18 and 35. They buy SAB brands mostly, especially Flying Fish and Castle Larger. The ladies drink a lot of Amarula. As for ciders, I sell Hunter’s Dry mostly. When it comes to spirits, I sell Johnnie Walker Red and Three Ships.

What do you do to keep business booming?

I host a lot of promotions where I also invite music artists and DJs. We also sell great food like bunny chow, fast food and full meals.

What advice would you give to up-and-coming entrepreneurs?

Firstly, do everything legally and get all the necessary licences. Starting a liquor business is tough, but it really is a lucrative business. If you do it right, the benefits are great.