Township tenants are a huge hidden target market - First ever survey of tenants who live in township shacks, and pay rent which means they earn money
Lebo Motshegoa, MD, Foshizi
There’s so much more, check the overview program below, the caliber of the speakers and then the detailed topic descriptions.
Kasi Star Brand Awards 2018/2019 - announcing the winning insights driving the winning brands
Sarina de Beer, Managing Director, TGI
How brands can leverage the incredible reach and engagement of Instant Messaging and Chat platforms like WhatsApp and Facebook Messenger in township communities
Candice Goodman, MD, Mobitainment
Communicating effectively with informal traders through understanding their history, their culture, and the framework in which they operate
Sean Press, Spotong Magazine Publisher & CEO of Contact Media and Communications
Brands working with "People Occasions" - Shisa nyama's, street bashes, funerals, religious festivals
Mpume Shange, MD, Expressive Through The Line
What are the different types of traditional trade outlets that exists in the township? How do shoppers use them in relation to modern trade outlets? How can trade marketers optimise their distribution efforts and develop relevant point of sale marketing strategies within this space?
Jack Hlongwane, Senior Research Executive, Kantar TNS
House music and how brands can benefit from its influential pop culture - house deejays, house music events
Gopolang Mashigo, BE SALT
The Kasi @Home shopper - homeowner preferences on furnishings, design and appliances, grocery planning and why they choose formal or informal retail
Nancy Madikizela Austin, Marketing & Insights Manager, Minanawe Marketing
Spaza Entrepreneur Model for women in townships
Trevor Carty, Wealth & Strategy Director, IMBANI HRS (Pty) Ltd & Jill Young, Corporate Fundamentals
Kasi traditional foods in demand, and interview with Kabelo Segone, Chef Consultant, Director, South African Chefs Association
Gill Mkhasibe, MD, The Mkhasibe Group
Impact of international trends and brands on young, upwardly mobile black professionals - Live on-stage focus group
Mokebe Thulo, Business Development & Marketing Manager, HDI Marketeers
“The Power of Empathy" - walking a mile in the township consumers shoes - seeing what influences her
Greg Potterton, Founder, Instant Grass
Working with business women in the townships
Nanzala Mwaura, Head, Ipsos Connect
Alex viz Phola Malls - customizing promotions for local communities and harnessing the power of viral content
Matthew McCormick, Marketing & Project Development, McCormick Properties
Black Twitter is a cultural identity on the Twitter social network focused on issues of interest to the black community
Xolani Wiseman Sedibe, Creative Digital Strategist, Black Smoke Agency - Experiential Digital Marketing Agency
How culture mirrors mass behaviour and the importance of brands aligning
Siya Metane, MD, Slikour0nLife
Club 10 (Masscash) 400 taverns; customised marketing to build foot traffic and woo the tavern owners; opportunities for FMCG brands
Kit Platt, Merchandise Executive - Liquor, Jumbo (Masscash)
Enquiries: Sharon Angus-Leppan | E: sharon@marketingmixconferences.co.za | T: 021-790 8147 | www.marketingmixconferences.co.za
