TOWNSHIP SHOPPER MARKETING SUMMIT 2018

Day 1 

Township tenants are a huge hidden target market - First ever survey of tenants who live in township shacks, and pay rent which means they earn money

Lebo Motshegoa, MD, Foshizi

Kasi Star Brand Awards 2018/2019 - announcing the winning insights driving the winning brands

Sarina de Beer, Managing Director, TGI 

How brands can leverage the incredible reach and engagement of Instant Messaging and Chat platforms like WhatsApp and Facebook Messenger in township communities

Candice Goodman, MD, Mobitainment

Communicating effectively with informal traders through understanding their history, their culture, and the framework in which they operate

Sean Press, Spotong Magazine Publisher & CEO of Contact Media and Communications  

Brands working with "People Occasions" - Shisa nyama's, street bashes, funerals, religious festivals

Mpume Shange, MD, Expressive Through The Line

What are the different types of traditional trade outlets that exists in the township? How do shoppers use them in relation to modern trade outlets? How can trade marketers optimise their distribution efforts and develop relevant point of sale marketing strategies within this space?

Jack Hlongwane, Senior Research Executive, Kantar TNS

House music and how brands can benefit from its influential pop culture - house deejays, house music events

Gopolang Mashigo, BE SALT

The Kasi @Home shopper - homeowner preferences on furnishings, design and appliances, grocery planning and why they choose formal or informal retail

Nancy Madikizela Austin, Marketing & Insights Manager, Minanawe Marketing

Spaza Entrepreneur Model for women in townships

Trevor Carty, Wealth & Strategy Director, IMBANI HRS (Pty) Ltd & Jill Young, Corporate Fundamentals

Day 2 

Kasi traditional foods in demand, and interview with Kabelo Segone, Chef Consultant, Director, South African Chefs Association

Gill Mkhasibe, MD, The Mkhasibe Group

Impact of international trends and brands on young, upwardly mobile black professionals - Live on-stage focus group

Mokebe Thulo, Business Development & Marketing Manager, HDI Marketeers
 

“The Power of Empathy" - walking a mile in the township consumers shoes - seeing what influences her

Greg Potterton, Founder, Instant Grass

Working with business women in the townships

Nanzala Mwaura, Head, Ipsos Connect
 

Alex viz Phola Malls - customizing promotions for local communities and harnessing the power of viral content

Matthew McCormick, Marketing & Project Development, McCormick Properties

Black Twitter is a cultural identity on the Twitter social network focused on issues of interest to the black community

Xolani Wiseman Sedibe, Creative Digital Strategist, Black Smoke Agency - Experiential Digital Marketing Agency

How culture mirrors mass behaviour and the importance of brands aligning

Siya Metane, MD, Slikour0nLife

Club 10 (Masscash) 400 taverns; customised marketing to build foot traffic and woo the tavern owners; opportunities for FMCG brands

Kit Platt, Merchandise Executive - Liquor, Jumbo (Masscash) 

Enquiries: Sharon Angus-Leppan | E: sharon@marketingmixconferences.co.za | T: 021-790 8147 | www.marketingmixconferences.co.za