Shoprite is once again throwing its weight behind small businesses with the launch of the 2020 Hustle competition.
This year the popular competition will award 20 established small business owners with prizes valued at
R1.4 million. Each winner will receive R50,000 in cash, and a short course from Get Smarter valued at
Success in the competition, which was first launched in 2018, has served as a launch pad for previous
winners including one that has gone on to become a national supplier to Shoprite and Checkers.
Shoprite recognises the critical role SMME’s (Small, Medium and Micro Enterprises) play in growing
South Africa’s economy and creating much needed jobs, and with the Hustle competition it aims to
celebrate and support small businesses with potential, to help them grow even further.
It may even result in access to Shoprite’s consumer market, as is the case with Toys with Roots . The
three-year-old company entered the 2018 Hustle competition to gain exposure for its range of African
dolls - and ended up being one of the inaugural winners.
Success in the competition, which was first launched in 2018, has served as a launch pad for previous winners including one that has gone on to become a national supplier to Shoprite and Checkers.
Aside from the much-needed cash injection that boosted the young business, its Rainbow Kids dolls are
now available at Shoprite and Checkers supermarkets around the country.
This year Shoprite is looking for 20 new entrepreneurs to celebrate. Entrants into the Hustle competition
must be at least 18 years old and a citizen or permanent resident of South Africa. Their business must
also be tax-registered with a valid VAT registration number, and have been in operation for at least six
Entries must be submitted online between 3 August - 4 September 2020, and winners will be announced
from 14 September - 31 October 2020. Enter online at www.shoprite.co.za.