Named after William Tell, the legendary rebel marksman who shot an apple off his son’s head, Tells Cider has been a leader in the creation of innovative packaging.
Until recently, the popular cider was only available in light PET plastic packaging but, following growing demand, the apple cider will now be available in 340ml flint glass bottles with crown corks.
“After a host of local and international tastings we kept finding people asking us the same question: ‘It’s a superb cider, but can’t we buy it in glass?’” explains Rudolph du Toit, Tells' National Marketing Manager. “
"After testing fully recyclable glass packaging with local retailers and finding everyone surveyed excited to stock it, we decided to make the change. Tells will still be available in PET, but only for large events and festivals where glass is not allowed.”
The Tells bottle, at 340ml, offers 10ml extra cider than the majority of local cider producers who pack their brands in 330ml containers.
The same premium 5.5% AVB cider will be available nationwide, packed in trays of 4x6.
Tells Cider has been a leader in the creation of innovative packaging.