The South African wine industry’s first business-to-business exhibition was hosted recently in Nigeria by Wines of South Africa (WOSA) in partnership with the South African High Commission. Nigeria is one of South Africa’s biggest markets for wines on the continent with 15% volumes sold in 2011 and its wine market is valued at around US$300 million a year.
The two-day event held at the luxury Federal Palace Hotel on Victoria Island attracted capacity crowds, from importers to well-heeled consumers interested to experience what is new in wines from their own continent. While the first day was reserved for trade, the second day was opened to the public.
Ten South African producers participated in the Lagos show, arranged as a networking opportunity to access leading Nigerian importers and members of the hospitality trade. They included big players such as DGB, Origin Wines, Rooiberg Wines, as well as international exporter Baarsma Wine Group, the family-owned Bellevue. There was also a selection of black-empowerment labels like Ses’Fikile Wines, Re’Mogo Wines, Thokozani Wines and Bayede Wines.
The South African wine industry’s first business-to-business exhibition was hosted recently in Nigeria by Wines of South Africa (WOSA) in partnership with the South African High Commission.
Market Manager of WOSA for Africa and America, Matome Mbatha, said the occasion was an opportunity for Nigerian trade to experience a mix of large-scale and smaller boutique producer offerings from South Africa. He said it was critical that WOSA develop the presence of South African wines in Nigeria’s key metropolitan cities to maintain visibility.
“Delegates were impressed by the quality and stylistic diversity of what they tasted. We used the platform to highlight that our wines originate in ancient soils and that our wealth of biodiversity makes it possible to produce a vast array of wines and wine styles. Trade, media and consumers were so responsive to the wines on offer that our intention is to arrange several more of these events to raise the profile of South Africa as a producer of prestige and premium wines”, Mbatha added.