It’s not often that prices come down, and when they do, it’s always a highly welcome development.
In a major development, Zimbabwe Stock Exchange-listed wine maker, African Distillers (Afdis) says the price of ciders produced under license will be reduced by between 22 and 25 percent due to cost effective production from its $5 million new packaging plant.
Cecil Gombera, Afdis’ managing director, said the company needed to invest in new technology in order to be more competitive and start producing Hunters and Savanna ciders locally.
It’s not often that prices come down, and when they do, it’s always a highly welcome development. In a major development, Zimbabwe Stock Exchange-listed wine maker,
“We will continue to bring down the [production] costs and therefore pass on the affordable price to the consumer. There should not be any fear about the quality of this product. This is a first world investment,” said Gombera at the official commissioning of the plant last month.
The recommended retail price of Hunters has gone down to $1.25 from $1.60 while Savanna is now priced at $1.35 from $1.66 although most liquor outlets round off the prices to $2.
It’s not the only instance of prices in the industry dropping in recent times. The move comes as last month listed beverages maker Delta Corporation (Delta)’s retail price of beer marginally went down from between five cents and 20 cents across the whole portfolio stating that affordability had become a big issue for the Zimbabwean consumers.