The study results of the Consumer Buying Habits conducted by the Point of Purchase Advertising International (POPAI), in-store advertising is the “last three feet” of any comprehensive and integrated marketing.
The report released by PricewaterhouseCoopers shows that South Africans spent a total of R257.6 billion on gambling for what time period? In the past years turnover for all types of gambling rose by 10.6%.
Stock control is about managing your stock effectively, which is a key part of any successful hospitality business. This is careful planning to ensure the business has the right stock at the right time.