Brand new beverages

The latest liquor brands to hit the shelves

It’s lime time with Absolut’s new flavoured vodka, Absolut Lime

Nearly 30 years after launching Absolut Citron, the top-selling lemon-flavoured vodka, the brand has finally perfected the recipe for Absolut Lime, a lime-flavoured vodka made with natural ingredients. Fresh and fruity with a distinct note of freshly pressed lime, Absolut Lime is the ideal ingredient in refreshing drinks that taste like expertly crafted cocktails.

Absolut Lime’s dynamic flavour will give even the simplest drinks a rich character that is full bodied, yet refreshing.

Absolut Lime’s dynamic flavour will give even the simplest drinks a rich character that is full bodied, yet refreshing.

For more inspiration on how to get your Lime Time experience with Absolut Lime in refreshing cocktails, visit

SAB introduces alcohol-free Castle Free

The South African Breweries (SAB) and AB InBev Africa are giving consumers more choice and a smarter drinking option with the introduction of the first alcohol-free beer to be brewed in South Africa. Castle Free, an extension of Castle Lager, offers consumers a real beer taste without the alcohol.

Castle Free is South Africa’s first homegrown 0.0% alcohol beer, and is brewed with the same local ingredients and the same high standards as its ‘mother brand’, Castle Lager. It stays true to Castle Lager’s inherent real beer credentials – a well-balanced lager without sweetness, balanced with bitterness and astringency to make it a thirst-quenching beer.  

Castle Free is targeted at men and women who are existing beer drinkers and who want more freedom and choice while enjoying beer without the alcohol. Castle Free is not for sale to any person under 18 years old.

Castle Free also enables consumers to practice ‘pacing’ – complementing the consumption of alcoholic beers with alcohol-free beers as a means of moderation. 

Castle Free is available in a limited edition 250 ml sampling can, a limited edition 12-pack, a 340 ml non-returnable bottle and a 500 ml can. It will be distributed to more than 4 800 taverns and 554 counter-serve outlets. In addition, around 800 taverns across South Africa will be upgraded with Castle Free branding.

For more information, visit

The House of Martell launches Martell Cognac VS Single Distillery in South Africa

Martell Cognac, the oldest of the world’s great cognac houses, has launched a new expression – the Martell Cognac VS Single Distillery. This is the first VS cognac distilled from a single source to be produced by the House of Martell. Martell Cognac VS Single Distillery was recently launched in the United States, and South Africa is the second market in the world to receive it.

Martell VS Single Distillery is an innovative blend that reflects the unique distillation style that is the brand’s hallmark, with a richer and more intense expression. It marries eaux-de-vie from a single distillery, which results in a supremely smooth blend with elegant, fruity aromas, highlighting notes of the plum, apricot and candied lemon.

It features an artisanal cap with a visible cork and a beige label with discreet gold edges, printed with the arms of the House and the signature of its founder, Jean Martell.

Martell Cognac VS Single Distillery will be available from leading retailers countrywide. For more information, visit:

Historic and glamorous Piper Champagne now available in SA

Since 1785, the champagne produced by Piper-Heidsieck has been renowned for its seductively fine blends of grapes, sourced from 60 vineyards in the Champagne region of France.

The range includes the classic full-bodied and fruity Cuvée Brut; the deeply intense Rosé Sauvage; the elegant Cuvée Sublime; the unique, limited edition Piscine; and the gloriously opulent and exclusive Cuvée Rare.

For more information, visit:

PURA Soda: a refreshingly real cool drink for the next generation of cool drinkers

Soft drinks have been given a refreshingly real twist with the recent launch of PURA Soda. As a cool drink for the next generation of cool drinkers, PURA Soda has one third of the sugars found in other sodas, without compromising on its delicious taste. Made using only five ingredients, and with five sophisticated flavours, PURA Soda is a grown-up soda that allows taste and refreshment enthusiasts and health enthusiasts to drink from the same cup.

Soda has grown up

The flavours of PURA Soda are decidedly gourmet: there are Cucumber & Lime, Seville Orange, Cranberry, Lemon & Elderflower, and Pomegranate variants. PURA Soda is clear, and all these variants contain only carbonated water, pure cane sugar (only a little), citric acid, natural flavours and sodium benzoate.

Available at Pick ‘n Pay, Engen convenience stores and other select retailers.

For more information, visit:

Robertson Winery’s new vintage Lightly Sparkling Sauvignon Blanc and Pinot Noir Rosé

Robertson Winery has released the 2016 vintages of its innervigorating lightly sparkling wines.

Robertson Winery Lightly Sparkling Sauvignon Blanc and Pinot Noir Rosé are not light wines and are not sparkling wines – they are lightly sparkling wines, produced from top-quality grapes, with sprightly fresh fruit flavours and an added dazzle of tiny bubbles to delight the senses on a hot summer day. Presented in unique eye-catching skittle-shaped bottles, with vibrant turquoise and salmon pink capsules respectively sporting dazzling white bubbles, they offer a splash of sophistication with a dash of festivity.

Robertson Winery Lightly Sparkling Sauvignon Blanc 2016

This is a Sauvignon Blanc of real character with intense fruit flavours of grapefruit, melon and passionfruit, and a touch of sparkle; the tingling liveliness enchanting the palate before gradually fading away. 

Robertson Winery Lightly Sparkling Pinot Noir Rosé 2016

This is an elegant, refreshing rosé with a dash of fizz for a sparkling sensation. An alluring salmon pink colour and welcoming aromas of ripe strawberries with hints of rose petal and candy floss lead on to a vibrant palate with gorgeous lingering flavours of strawberry and watermelon.

 For more information, visit: