Brand New Beverages

The latest beverages to hit the market

New Score Passion energy drink

Chill Beverages International, which produces Score, the energy drink with attitude, has launched a brand-new passion fruit taste sensation.

New Score Passion is a blast of sparkling passion fruit with a double shot of guarana for that natural caffeine kick and a healthy dose of B vitamins. Consumers love the re-energising power of Score to fuel their passion and take their vitality to the next level.

Easy to mix with fresh herbs and fruit, Score Passion makes a cheeky mocktail for any occasion.

Taurine-free and big on taste, Score Passion is the ultimate energy drink. It’s available in mega 500ml cans in pack configurations of 6 X 500ml and 24 X 500ml.

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The Dead Rabbit Irish Whiskey launches in SA

The Dead Rabbit Irish Whiskey is the most disruptive thing to happen in the Irish whiskey industry. Irish whiskey has seen a major distilling revival and growth against Scotch whisky. Drawing its inspiration from the notorious Irish street gang in New York City in the 1800s, The Dead Rabbit Irish Whiskey made its South African debut in March 2020. The Dead Rabbit is for the rebels, the rejects, the misunderstood.

The Dead Rabbit Irish Whiskey is a new super-premium quality Irish whiskey that aims to capture all the edge and attitude of the legendary and award-winning Irish bar of the same name, located in downtown Manhattan, New York City. It is a five-year old blend featuring Irish malt and grain whiskey, matured in bourbon casks for five years before being rested in virgin American oak, crafted by master distiller Darryl McNally in collaboration with founders Jack McGarry and Sean Muldoon. The Dead Rabbit Irish Whiskey is best enjoyed on the rocks, as the base for mixed drinks or even in an Irish coffee. Available at all major retailers and wholesalers.

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Greenall’s launches Blueberry gin

As the world adjusts to a more homebound lifestyle, at least for the time being, B2C Premium Drinks is happy to bring some fresh innovation with the launch of the Greenall’s Blueberry variant in South Africa.

Greenall’s Original London Dry Gin has been infused with natural sweet blueberries – popular the world over, having gained ‘superfood’ status – to create the latest offering in the Greenall’s Gin collection, Greenall’s Blueberry, crisp and refreshing. Gin lovers the world over will love it not only for its cool fruity take on the original classic London Dry Gin, but also for its zero added sugar content. 

With zero added sugar, cool fruity flavour, striking blue hue and unmistakable gin character, Greenall’s Blueberry is right on trend for today’s consumers. Not only does it outperform competitor brands on taste, style and quality, but it also provides unbeatable value.

The new Blueberry variant joins Greenall’s Original London Dry Gin and Greenall’s Wild Berry Gin in the brand’s range in South Africa and will be available online and at all major retailers & wholesalers.

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Fitch & Leedes launches signature tonics in eco-friendly container

Fitch & Leedes, the premium range of authentic mixers from Chill Beverages International, goes big with new eco-friendly 1-litre PET (polyethylene terephthalate) bottles for the popular Pink and Indian Tonics in regular and sugar-free.

PET products are 100% recyclable and as a proud product of South Africa, Fitch & Leedes is a committed member of PETCO, the post-consumer PET plastic recycling company.

“With the uncertain times in which we find ourselves, we understand that our consumers are faced with their own set of challenges. We have listened to the needs of our loyal devotees by ensuring they may continue to enjoy the premium quality of our products at a value offering they can trust and appreciate in the comfort of their homes,” says James Shaw, Fitch & Leedes marketing manager.

Embossed with the Fitch & Leedes ship, the signature mark of quality, these value-friendly 1-litre tonics in recyclable PET are on-trend, reinforcing the brand promise of pushing boundaries in the pursuit of excellence in terms of product innovation, quality and taste.

Because it is crafted for the utmost purity to accentuate the character of fine spirits, consumers will soon be back to savouring their favourite gin with Fitch & Leedes, the distiller’s mixer of choice.

Fitch & Leedes Pink and Indian Tonics are available in 1-litre PET bottles at leading retailers.

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