New on the shelf

What's new?

Cadbury Dairy Milk “Breakaway” and “Fingers” launches in South Africa

Life is about to get a whole lot tastier with the arrival of two NEW melt-in-your-mouth treats, Cadbury Fingers and Cadbury Breakaway. What’s more … both are covered in South Africa’s favourite chocolate, Cadbury Dairy Milk.

Cadbury Fingers, a crunchy shortbread biscuit finger covered in Cadbury Dairy Milk Chocolate, is the perfect snack to have with a cup of hot chocolate, or even around the fire with friends.

Tetley continues to remain at the forefront of tea trends and innovations with the launch of their Pure Green Tea giving consumers a healthy twist on an old favourite.

Cadbury Breakaway offers a delicious combination of crispy wafers covered by light chocolate cream and wrapped in Cadbury Dairy Milk chocolate.

Find Cadbury Fingers in 144g and Cadbury Breakaway in 180g packs available nationwide in major retail stores from June 2017.

Believe in the magic of CHUX®

New to South Africa, a leading global brand CHUX® is finally on our shelves! If you didn’t believe in magic before, just wait until you try out their amazing CHUX® Magic Eraser!

The CHUX® Magic Eraser is a powerful grime and mark remover block that works on most hard surfaces including walls, door handles, lights switches, electronics, kids’ toys, and even crockery. This chemical-free, powerful scuff and mark remover is activated with plain water, which means you won’t have to use harmful chemicals!

Simply wet, squeeze the excess water out and gently rub with light pressure over marks. Its superfine fibres lift and trap dirt. If marks persist, additional pressure may be applied with caution. The Magic Eraser rubs out most marks, even ink and crayon!

Kimberly-Clark introduces DryNites®, a product to help manage bedwetting

DryNites® Pyjama Pants are a discreet, comfortable and absorbent form of bedtime protection. They can be worn under pyjamas or a nighty and come in designs suitable for age and gender to make them look and feel just like underwear. DryNites® Pyjama Pants are available for Boys and Girls and come in two sizes, 4-7 years and 8-15 years. These products have trusted absorbency and leakage protection to ensure a good night’s rest. And because they’re discreet and underwear-like, children can feel more confident and independent at bedtime, either at home or on nights away.

For more information on DryNites® Pyjama Pants and for a free sample visit  DryNites® Pyjama Pants are currently available nationwide in Clicks stores and on  

Introducing Huggies® Hugwear For Moving Babies – Mom’s Choose Your Fit

Huggies® Pants are as absorbent as regular open nappies, and are also uniquely designed to fit like underwear. With up to 12 hours of dryness and tailored absorbency, which means the absorbent zone is more centrally placed for girls, and is higher up for boys. 

Huggies® Gold has a stretchy waistband and stretchy fasteners for a comfortable fit. Apart from offering a snug and comfy fit, Huggies® Gold for Boys and Girls also has a DryTouch™ liner which is ultra-soft for improved skin protection. 

Available at major retailers and available in four sizes – size 3 (7-12 kg), size 4 (9-14 kg), size 5 (12-17 kg) and size 6 (15-25 kg). Huggies® Gold for Boys and Girls comes in four sizes: size 3 (6 – 10 kg); size 4 (8 - 14 kg); size 4+ (12 – 16 kg) and size 5 (15+ kg).

Shake Up Your Wake Up with ‘Kasha’

Fry’s Superfood smoothie & Breakfast CEREAL For People on the Go

Family-run food producer, The Fry Family Food Co. is launching SA’s first plant-based, gluten-free breakfast cereal, Kasha. Fry’s Kasha is a tasty, versatile protein-packed breakfast cereal, instant shake or snacking option - available in two deliciously healthy flavours: Cacao and Vanilla with Chia Seed, packed full of superfoods.

Kasha is an instant, healthy option and simply needs to be mixed with hot or cold water, or the dairy-free milk of your choice. Kasha can also be topped with berries, or other fruit, nuts and seeds.  Kasha is also great as a smoothie – perfect for those who like to eat on the go, or want a quick after-workout meal.

Laager Tea4Kidz’ new flavour is just Peachy!

Laager Tea4Kidz has launched a new Peach & Apricot variant onto the market, driven by a growing demand for fruit flavoured options in the Kids Tea segment, as well as a Facebook poll where fans voted in Peach & Apricot as their preferred new Tea4Kidz flavour. Tea4Kidz Peach & Apricot is the second fruit-flavoured variant in the Tea4Kidz range, joining Tea4Kidz Strawberry-flavoured Rooibos which is a firm favourite amongst many consumers (young and old!)

The launch of the new variant will be supported by a sampling campaign, a Print campaign in selected parenting magazines, and in-store communication in selected stores.

Tea4Kidz offers a range of Rooibos products that are specially designed for kids, and naturally caffeine-free and sugar-free. 

Available at all major retailers.


Tetley, the world’s second largest tea brand and supplier of award winning beverages has launched Tetley Pure Green Tea in South Africa.

Tetley Pure Green Tea offers the full bodied flavour one would expect from Tetley paired with the health benefits of Green tea.

Tetley continues to remain at the forefront of tea trends and innovations with the launch of their Pure Green Tea giving consumers a healthy twist on an old favourite.  The Tetley Pure Green Tea launch ensures tea lovers get to enjoy a refreshing hot beverage that is packed with antioxidants and also lives up to the full-bodied flavour that consumers have come to expect from the Tetley brand.

Tetley Pure Green Tea is available in retail stores in two pack sizes, 102 tea bags or 20 teabags. Look out for the fresh green box.