#SmashTheLabel is a direct call to action to South Africans to stand proactively against any form of negative stereotyping and labelling.
Chocolate and beer lovers should move fast to get their hands on the new, limited-edition Castle Milk Stout Chocolate, made with real cocoa.
Brand innovation by a means of reinventing, upgrading or improving the quality and the look of your product will have a positive impact on your bottom line.
We know typical taverns or shebeens in townships as pretty run down establishments where customers sit on beer crates, consuming beer out of quart bottles and cut-off beer tins are used as ashtrays.
The brand’s latest campaign reveals a few secrets on how it locks in that great tasting, extra cold refreshment.