#SmashTheLabel is a direct call to action to South Africans to stand proactively against any form of negative stereotyping and labelling.
The South African spirits market has been turned on its head. Over the last decade, whisky was the star performer and taking volumes from the brandy market.
With more and more women enjoying a beer alongside their male counterparts, it looks like there will be a boost in brewery shares as the market expands.
Giant liquor brands might be under more pressure to remain culturally relevant in the years to come. This is according to a global study identifying the world’s most cultural brands.
The Department of Trade and Industry (dti) and liquor industry role-players have committed to transforming the industry.